Alpinestars was founded by Sante Mazzarolo in 1963 when he started to develop a new type of footwear for motocross that would better protect riders. The revolutionary boot that he produced would become the basis for motocross protection. Since then, Alpinestars has become one of the best known motorcycle gear brands, in both road racing and motocross and produces a wide range of protective clothing including leather jackets, jeans, boots and 1 piece suits.

Whilst their leathers are worn by some of the biggest names in bike racing, they also specialise in high performance textile jackets, jeans and gloves. Alpinestars understands that to achieve the best products in the market requires leading research and design. Their unique approach means that their design team develops for the leading motorsport athletes and their products are born from the extreme conditions they perform in. This is the heart of the reputation for creativity and innovation, which the Alpinestars name stands for.