In 1972, Lino Dainese made some motocross trousers, thus starting a motorcycling brand that has since bought style and innovation to bikers all over the world. Dainese led the way in the development of motorcycle leathers, leather stretch panels, knee sliders and race suits, which were designed to suit the rider in a real world riding position. To this day, Dainese remains at the front of motorcycle clothing technology and continues to be the brand of choice to some of the biggest names in bike racing.