Bull-it jeans has an innovation track record matched by no other brand. They are number one, and they were the first in the world to achieve CE Level II in 2013 for a motorcycle denim jean.
In 2010 Bull-it was established with one goal, to create a product that excels, a product built to ride. In 2013, they set the benchmark for motorcycle safety with the Veloce, the first CE level 2 motorcycle jean on the market, delivering unparalleled safety. In 2017 Covec developed ‘Webtech’ which is the latest development in textile motorcycle protection, fetauring a high performance specially knitted synthetic material with impressive abrasive qualities, and low thermal conductivity. Designed for the track, approved by the FIM, and used in selective bull-it products. Giving the rider race level performance for the street.
By 2019 they had further cemented their position as an industry leader, leading the way with both AA rated ‘Tactical’ and AAA rated ‘Covert’ jeans.