Founded in 2011 by five experienced riders, Merlin has seen impressive growth since its early days in Birmingham. The founding partners sought to craft affordable, high-quality riding gear without any shortcuts. As a result, Merlin is now one of the most rapidly expanding motorcycle brands in the UK. Its first collection was released in 2012, and Merlin is now celebrated for its stylish designs, technological advancements, and uncompromising quality.

Merlin collections offer something for all types of riders. Each product is tailor-made to meet specific needs that are designed, manufactured and rigorously tested to guarantee the highest quality. Plus, they use premium licenced materials and the latest technology to bring you authentic British designs.